ONE Sotheby's Int'l Realty
Hector Zapata PA, ONE Sotheby's Int'l RealtyPhone: (754) 244-2687
Email: [email protected]

Selling Your Luxury Home

by Hector Zapata PA 11/03/2019

Image by Chris Goodwin from Pexels

Your luxury home is a major investment, so it’s important to make sure that you’re approaching the selling process the right way. Selling a luxury home comes with certain challenges that you’re less likely to encounter with a non-luxury home. Luxury homes aren’t as numerous overall, so you’ll have to work harder to attract more buyers. According to the National Association of Realtors, only 13 percent of first-time and repeat home buyers purchased homes costing $500,000 or more, and only 9 percent purchased homes measuring 3,501 square feet or more. Keep the following tips on selling luxury homes in mind before putting yours on the market.

Get the Pricing Right

Determining the right price for a luxury home can be a challenge. You might not have other comparable homes nearby to help you figure out your listing price, or your home might have special features that could make it worth more. Asking for too much for your luxury home could mean that it ends up staying on the market longer than you expected, especially since the number of buyers for these homes overall tends to be smaller. Asking too little means you’re missing out on getting what your luxury home is worth. 

Think Twice About Open Houses

Open houses are a common part of the marketing process for non-luxury homes. However, you might not want to have them for you luxury home. Anyone can attend open houses, which means you’re likely to have people stop by who have no intention of making an offer on your home. In addition to wasting your time, these open houses could also make it easy for criminals to target your home. Instead of open houses, consider arranging private showings for buyers who have a genuine interest in purchasing your home and the financial ability to do so.

Use High-Quality Photos and Videos

When marketing your luxury home, make sure you use high-end cameras for photos and videos. The quality of these can have a huge impact on how successful your online and offline marketing efforts are. High-quality photos and videos are an important part of attracting buyers and making an initial favorable impression on them.

Find an Experienced Real Estate Agent

When you work with a real estate agent to sell your home, make sure that you find one who has experience in the luxury market. Selling luxury homes involves taking different factors into consideration compared to selling non-luxury homes. A real estate agent without this experience might have a more difficult time selling your home or overlook important ways to attract the right buyer. Real estate agents with in-depth knowledge of how to sell luxury homes provide you with valuable help when your home is on the market, including helping you determine the right price for it.

About the Author
Author

Hector Zapata PA

Hector was born in Colombia, and has called South Florida home for more than 18 years. He is an Industrial Engineer by trade specialized in Cost Control, Production Planning, and Plant Design. Prior to moving to South Florida, Hector worked for 13 years as a Plant and General Manager in the Graphics and Publishing Industries in Bogota, Colombia. When Hector moved to the United States in 2001, he decided to become a PGA Golf Pro, and created his own business in the Golf Industry as a competitive player, and teaching pro. He was the founder and director of Bonaventure Golf Academy. In his nearly 15 years of experience as a Golf professional and Instructor in South Florida, he has been asked by many customers looking to purchase a home on a golf course his opinion about the best Golf Communities in South Florida. He became a full time realtor in order to better serve his customers, and help them as well as all golf enthusiasts find the home of their dreams. Hector is highly recognized for his personalized service, ethics and professionalism in the Golf industry, and his goal is to provide extraordinary service to his Real Estate customers and friends too! Hector is specializing in Golf communities and Luxury properties in South Florida.

Why Choose Me As Your Agent? When you work with me, you will receive a knowledgeable and professional real estate agent, a committed ally to negotiate on your behalf, the systems in place to streamline buying your home and the backing of a trusted company. Why work with A ONE Sotheby's Agent? Looking to sell your home? As a real estate associate of ONE Sotheby's International Realty, you will now have access to over 22,000 associates and presence in more than 70 countries across the world to help you sell your property. With our technology, we are leading the way in how homes are sold and purchased through online marketing. Through our ONE Site, your listing will display on top name sites like Zillow, Trulia and Realtor.com to get you the most brand exposure to your home. Looking to purchase a home? With our ONE Sotheby's Technology and advanced websites, searching for properties that are active on the mls is a breeze. Now you can search 24/7, save properties to your profile to view later and schedule showings with me so you can see these properties in person. My job is to make the real estate buying process that much simpler and as a real estate associate of ONE Sotheby's International Realty, we are doing just that. Our company prides ourselves in staying on the cutting edge of technology and if you select me as your real estate agent, you will receive all of this and more. You could never find a more dedicated, energetic, or focused agent to represent you. Please give me a call for a no-obligation assessment of your real estate needs!