ONE Sotheby's Int'l Realty
Hector Zapata PA, ONE Sotheby's Int'l RealtyPhone: (754) 244-2687
Email: [email protected]

House Staging Secrets that Sell

by Hector Zapata PA 09/27/2019

Photo by Milly Eaton via Pexels

The saying goes that you only get one chance to make a first impression and that applies not only to our personal and professional lives but also to real estate. Humans are sensory by nature, and those senses are linked to emotions that often determine our decisions.

When you have the opportunity to capture someone’s emotions, make them gasp when they walk in a room or see a home for the first time. If you can do that you’ve won the first impression – and made a great one.

As you begin the home staging process, keep this in mind and target those emotions through sensory input. Colors, smells, sounds, even the temperature, and humidity of the interior of the home can have a powerful impact on a buyer. This is where they will live their lives, raise their families, live out their retirement, tell their stories. Staging should make it easy for them to place themselves in each room and picture a life there.

This is how you make that happen.

Depersonalize to create a blank slate for buyers to write their own lives upon.

Your buyers want to be able to see themselves living in their new home, not someone else’s. So before you do anything, depersonalize it. Remove the family photos, the artwork on the fridge, the personalized plaque over your desk, and other “homey” items. Turn your home into a blank slate so that buyers can see themselves in the space.

Freshen up the interior with a new coat of paint.

A fresh coat of paint just looks nice, it’s relatively inexpensive, and when combined with cleaning and decluttering, it can really add some oomph to your selling power. However, when you decide to take the plunge and pick up the brush, choose neutral colors. Go with soft, inviting colors like off-white, beige, white, and pale gray. You can even use several complimentary colors throughout the house, but avoid emotionally charged colors like lavender, lime green, or pink.

Define the purpose of each room to maximize the living space.

Making every square foot of a home appear to be usable space is definitely a great selling point. An unused room with no real purpose can be turned into a craft room or home office. Transform attics and basements into family rooms, guest bedrooms, or libraries. When buyers can see the potential of a room, they can easily place themselves in it, and they also see that no space is wasted

Use lighting to your advantage.

The right light can transform a room. In fact, good lighting is at the top of most homebuyers’ wishlists. Letting outside light in can make a room larger, but interior light is also key. For maximum effect, use three types of lighting: accent (table, shelf, wall), task (reading, pendant), and ambient (overhead). Combine these three to create an attractive, inviting space that will draw your buyers in and make it feel like home.

About the Author
Author

Hector Zapata PA

Hector was born in Colombia, and has called South Florida home for more than 18 years. He is an Industrial Engineer by trade specialized in Cost Control, Production Planning, and Plant Design. Prior to moving to South Florida, Hector worked for 13 years as a Plant and General Manager in the Graphics and Publishing Industries in Bogota, Colombia. When Hector moved to the United States in 2001, he decided to become a PGA Golf Pro, and created his own business in the Golf Industry as a competitive player, and teaching pro. He was the founder and director of Bonaventure Golf Academy. In his nearly 15 years of experience as a Golf professional and Instructor in South Florida, he has been asked by many customers looking to purchase a home on a golf course his opinion about the best Golf Communities in South Florida. He became a full time realtor in order to better serve his customers, and help them as well as all golf enthusiasts find the home of their dreams. Hector is highly recognized for his personalized service, ethics and professionalism in the Golf industry, and his goal is to provide extraordinary service to his Real Estate customers and friends too! Hector is specializing in Golf communities and Luxury properties in South Florida.

Why Choose Me As Your Agent? When you work with me, you will receive a knowledgeable and professional real estate agent, a committed ally to negotiate on your behalf, the systems in place to streamline buying your home and the backing of a trusted company. Why work with A ONE Sotheby's Agent? Looking to sell your home? As a real estate associate of ONE Sotheby's International Realty, you will now have access to over 22,000 associates and presence in more than 70 countries across the world to help you sell your property. With our technology, we are leading the way in how homes are sold and purchased through online marketing. Through our ONE Site, your listing will display on top name sites like Zillow, Trulia and Realtor.com to get you the most brand exposure to your home. Looking to purchase a home? With our ONE Sotheby's Technology and advanced websites, searching for properties that are active on the mls is a breeze. Now you can search 24/7, save properties to your profile to view later and schedule showings with me so you can see these properties in person. My job is to make the real estate buying process that much simpler and as a real estate associate of ONE Sotheby's International Realty, we are doing just that. Our company prides ourselves in staying on the cutting edge of technology and if you select me as your real estate agent, you will receive all of this and more. You could never find a more dedicated, energetic, or focused agent to represent you. Please give me a call for a no-obligation assessment of your real estate needs!